We garnered support from local authorities that permitted to place boards and city lights with the new identity, free-of-charge. The zoo used cartoon characters to invite Kievans and city guests for 2015 spring season opening. As soon as days got warmer, city streets were decorated with cartoon animals drawn by a Kharkiv artist Marichka Ruban. No ad slogans were used — only verses! Actually, this was the first Kyiv Zoo communication ever, and the public was deeply impressed. Since the end of April, people who wanted to see animals has crowded at the Zoo entrance, and the number of visitors might excite envy even in animal right advocates’ manifestations.